My first trip to the USA back in 2014 lit a fire in me. I fell hard for country—the music, the lifestyle, the values, and yeah, the clothes. But when I returned home to New Zealand, I hit a wall. Kiwi country clothing was nowhere to be found. Everything came from overseas—Australia or the States.

So in January 2025, I decided to change that. I launched my own country and western clothing brand, inspired by Aotearoa’s grit, spirit, and style. The concept is simple: Keep it Country. Keep it Kiwi Inspired.

Every design reflects the land I love and the lifestyle I live. Whether you're out on the farm, at a rodeo, or dancing under the stars at a country gig, I hope my gear helps you wear your story with pride.

Thanks for riding with me. I’d love to hear your thoughts and suggestions.

See you at the next country gig.

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Cheers, Dane