ABOUT US

Story

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My first trip to the USA back in 2014 lit a fire in me. I fell hard for country—the music, the lifestyle, the values, and yeah, the clothes. But when I returned home to New Zealand, I hit a wall. Kiwi country clothing was nowhere to be found. Everything came from overseas—Australia or the States.

So in January 2025, I decided to change that. I launched my own country and western clothing brand, inspired by Aotearoa’s grit, spirit, and style. The concept is simple: Keep it Country. Keep it Kiwi Inspired.

Every design reflects the land I love and the lifestyle I live. Whether you're out on the farm, at a rodeo, or dancing under the stars at a country gig, I hope my gear helps you wear your story with pride.

Thanks for riding with me. I’d love to hear your thoughts and suggestions.

See you at the next country gig.

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Cheers, Dane

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About Us – Waikato Western

Welcome to Waikato Western, where rugged meets refined and every stitch tells a story. Born in the heart of Aotearoa, we’re a proudly Kiwi-owned clothing brand with a wild western soul.

We design gear for women and men who live with grit, ride with pride, and wear their heritage on their sleeve—literally. From embroidered dress shirts to bold tees that say “Texas, yeah nah, this is Kiwi country,” our pieces blend classic western style with a uniquely New Zealand attitude.

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Our Roots

Waikato Western was founded by locals who know the land, love the rodeo, and believe fashion should be as fearless as the people who wear it. Inspired by the rolling hills of Waikato and the spirit of the cowgirl, we craft clothing that’s tough enough for the paddock and sharp enough for town.

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What We Stand For

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• Authenticity – Real designs for real people

• Quality – Durable fabrics, bold prints, and embroidery that lasts

• Community – Supporting local

• Attitude – Because style should speak louder than words

 

Our Collection

From classic cotton shirts to statement tees like “Kiwi Roots & Cowgirl Boots,” every item is made to celebrate your story. Whether you're chasing cattle or chasing dreams, we’ve got the gear to match your stride.